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Paying young people to watch sports on TV is a big problem.

The simple act of turning on the TV to see how games are tonight has become history. The public service broadcasters slowly lost sports broadcasting rights to paid broadcasters because they could not afford the money they represented. Italians who want to watch Series A football should subscribe to Sky Italia; The English who follow the Premier League pay BT Sport religiously; Telephony supplies Allegan tournaments in Spain and in France, Lingui 1 is only available from Bean Sports France. Sports rights transfers are now being handed out by major telecom companies, and with no other competitors, they have been doling out the pie for the price they want in recent years.

The so-called “telecommunications” boosted subscriber money through subscribers who had nowhere to choose. They were fat cows for years, but eventually every bladder broke. And it seems that times of change are coming. Almighty tech companies have come to the fore, changing the way we live, the way we behave, and the way we communicate. And they decided it was time to stick their noses in prop 스포츠중계 proposal.

In the telecommunications debate

Sport appeals to companies ‘when, where and how you want’; the engineers added a convincing statement: ‘for a better price’. Today’s youth, known as the Millennial Generation or Generation Y, live in their online world. Those who are between the ages of 80 and 90 do not realize a world without smart phones or silent shopping. Let’s not ask them to pay 80 euros to watch football on TV. In 1979 the British group ‘The Bugles’ released the single ‘Video kill the radio star’. It was a worldwide success and the index was buzzing. Just as the clip replaced the radio star, pay TV stopped broadcasting for free and piracy went against subscription data. GAFA is currently in the process of restoring and reshaping history.

With over 20 years of experience in sports broadcasting rights,

He recently visited the Institute of Football Management and Management at the Johan Chuff Institute as a teacher in collaboration with FC Barcelona. We had the chance to talk to him about television rights, how it has changed and where it is going. After starting his career in Brussels as a lawyer, Pierre Maces held various positions at Canal+ from 1989 to 2002: legal adviser at Canal+ Belgium and director of sport and policy, later sport, all of which were received responsibly in Belgium. , the Netherlands, Scandinavia and Poland for Canal + Group. In 2002 he started his own consultancy, established a network of global sports rights consultants (The Vantage Network) and entered into an agreement with Sport Business Intelligence, a joint venture of the Sports Business Group. In 2014, he helped MP & Silva sign a six-year contract with the Belgian Football Association, as a special media advisor.

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