It’s important to me that people create and come up with new business ideas and are extremely positive – it’s great that they have an “entrepreneurial spirit” and a hard-working goal.
While I don’t want to stifle creativity and enthusiasm – the truth is that starting, growing and running your own business is really hard work – and it takes tears, sweat and determination to get it off the ground. And … keep going.
Many things in life are not easy – and running a business is very difficult. Unfortunately, it’s not as simple as outsourcing to a marketing agency that you may not have the budget to do the work for you.
It certainly helps to plan well from the start
Make sure you have a viable business proposition, a target market, and an idea ofhow you want to grow and generate sales. What worries me is that startups want to start a company, get a logo and what they should call it – without starting from the basics of business planning.
He’s a man I’ve worked with for several years – he wrote a great how-to guide – based on his experience as a management consultant at an accounting firm and as a successful serial entrepreneur in the online arena, The Made Simple Jetta. Go to Companies Made Simple.com to get a copy of their getting started guide – I think you can get it for free or around £1 – and email me if you can’t find it. And I’ll see what I can do. It’s worth a read if you’re thinking of getting started.
Before you start spending money on outside marketing agencies at a young age and looking for marketing advice, consider getting your own ‘mini marketing consultant’ too.
Ask yourself the following questions:
- What products and services do you offer?
- Is there a market for these products and services?
- Where is the market?
- What it looks like?
- Do you have competitors?
- What are your competitors doing to sell themselves / sell their products?
- Do you have a clear service plan for everyone?
- Have you documented the features and benefits?
Do you have testimonials from satisfied customers that you can use in your content?· What is your USP? (Unique selling proposition) How do you stand out .Who/what is your market for these services?
These are the questions most market consultants start with – and therefore it’s an exercise you can do alone – perhaps with a colleague or team members (if you have one of course!).
For more questions and a practical step-by-step guide with exercises to help you implement your marketing plan, check out the freebies on this blog – you’ll also find the top 20 marketing tips – at Some of these can be very advanced when you’re just starting out – but they’re worth checking out.
Most companies I’ve worked with don’t have a marketing plan
And the reason I work with them is because they want to effectively promote their services.
Marketing planning helps you determine what you want to achieve – it’s the process of determining what’s important, where to spend your money, and what your ultimate goals are. It’s dynamic – but you have to start somewhere. It’s amazing how many people aim for something – and hit it with amazing accuracy! So avoid it – make a plan, make an outline to follow – be clear about where you are going and what you want to achieve.
It may not always work out exactly as you planned – in fact, I’d bet it’s far from it – but it’s a starting point – it provides direction and focus. And when you start learning , increase your 스포츠토토 사이트 knowledge and find out what works for you and what doesn’t.
