5 Effective Tips for Working with Digital Marketing Agencies
So you decided to partner with one of the best digital marketing agencies for your startup. Digital marketing agencies have their skills. Here’s how to get the most out of them: Tell us what you say about advances in advertising technology, the evolution of online services, and the rise of brand-driven social media channels.
One thing is certain: digital marketing is well established. Over the last decade, digital marketing agencies (like us) have made friends and showed us what we could do. Many of you have already found it difficult to classify digital marketing agencies.
You are part of an old advertising agency, development studio, and design company full of tech geeks who love to solve marketing problems with digital solutions. Getting a really good job from a digital marketing agency is not much different from getting a good job from another agency. However, there are some things to consider to get a great job from a digital agency.
5 Tips for Working with Digital Marketing Agencies:
1. Please prepare.
Clients with an established brand can always get the most out of their digital agency because they don’t have to spend time and effort defining their brand’s purpose in the digital space. Think about how the brand transforms from billboards and TV spots into 140-character tweets, compelling web experiences, Instagram comments, e-commerce platforms, etc. Also, if you don’t have a well-defined digital brand, take the time to consider your brand through an agency before signing a project. After all, the job will be much stronger.
2. Accept the experiment.
Especially in digital marketing, technology is changing rapidly (remember Shockwave?). Embrace new technologies and methods to get the most out of your digital agency. Whether you’re finding a new way to integrate your video or adding a new gamification layer to your existing properties, digital agencies love to be a pioneer.
3. Jump to data
With digital real estate, you can track everything. You can also find out when visitors come to your website, where they come from, and even what people say about your product on social media. You can also find out who they are and what they believe (to some extent).
All of this workable data has great value in improving the outcome of your digital projects, so use it. Check out the best social media agencies to get started with the link.
4. Expect more than advertising
Fact: Software developers cannot disable background systems for digital marketing agencies that create web ads. There is nothing wrong with advertising. But think about what your digital agency can and cannot do.
Think about all the clicks, interactions, and breaks where your customers come from your website or store, and think of more digital ways to find a professional and creative solution. So, in the next forum from the digital agency, expect them to come back with an ad tone.
5. Encourage Cooperation
I agree that partnerships are probably better for large client projects, but surprisingly this collaboration should happen quickly. It hurts to tell a client that the idea of another agency’s app does not work or does not agree with the strategy.
Situations like these can be avoided if all parties meet first. Awkward? Yes. But it is worth it in the event of magic. And when it comes to cross-agency projects, everything gets complicated when agencies start working in silos.
As a client, encourage your digital marketing agency to work with your media agency, ad company, PR company, etc. Sharing information and learning from past projects, combined with the expertise provided by each agency, can lead to some amazing work.